Co-op Good Drivers

Carbon emissions can have a serious impact on our environment, so here at Co-op Car Insurance we’re on a mission to do some good.

For every new car insurance policy we sell we’ll offset 10% of an average driver’s car CO2 emissions* for the first year. Now we’re celebrating all the good things people do with their cars by offsetting even more carbon emissions for every good driver nomination or interaction we receive during our social media campaign in September 2018.

Our challenge is to offset enough carbon to turn all of the roads in the UK green on our good drivers map. Together let’s offset all 246,700 miles[1].

At the end of the campaign we’ll announce how many nominations and interactions we’ve received, how many miles of our good driver’s map we’ve turned green and how many tonnes of CO2 we’ll offset on your behalf.

Find out more about our carbon offset project here.

What makes a good driver?

It could be someone who gives you a lift to work in the morning, or someone who helped you moved home. Maybe it’s someone who takes the elderly to the doctor’s or uses their car to take essentials to their local food bank.

How to get involved

Nominate a good driver on Facebook or Twitter and we’ll offset 400 miles of a car’s carbon emissions, which is approximately 5% of an average car journey over the course of the year.

Good drivers map

We’ll track our progress on our UK good drivers map, starting at John O’Groats in Scotland going all the way down to Lands’ End in Cornwall.

We’ve split the UK into 10 different regions. Every time we hit 10% of our target we’ll update our map, until we’ve turned the whole of the UK green.

Get involved on Facebook or Twitter.

Update – 28th September 2018

A massive thank you to all the good drivers out there and for everyone who got involved. We’ve smashed our target four times over and have offset over a million miles of carbon emissions.

[1]https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/722478/road-lengths-in-great-britain-2017.pdf
* For each new motor policy, Co-op Insurance will offset 10% of customers’ car carbon dioxide (CO2) emissions in the first year. Calculated from the average UK passenger car emitting 2.4 tonnes of CO2 and travelling an average 7,800 miles per year, based on 2016 DEFRA and DfT figures.